Peter Cooper Village/Stuyvesant Town

Case Study

Buildings

Units

Residents

The ZephyrLink Notice System was an outgrowth of a broad scale Internal Relations and IT Communications program for MetLife’s Peter Cooper Village & Stuyvesant Town – an 80-acre high-density residential complex comprised of 110 buildings, each with 110 units, for a total of 12,100 residential units.

MetLife needed a solution to keep constantly updated information going out to their resident base of 25,000+, that would dispel rumors and confusion during major property upgrades, while adding to Resident’s sense of safety and security in buildings that had no lobby attendants.

Not just another email system

The Zephyrlink NMS was launched across the PCV/ST property in 2004. It replaced the ‘NUD’ system (Note-Under-the-Door) that was in use, sending out timely & relevant emails with professional-looking corporate branding that pulled them out from the usual recipient’s inbox clutter. Targeted Notices and SMS alerted registered Residents of affected buildings only. The other buildings in the complex were not bombarded with extraneous information that did not apply to them. Notices, Announcements and Alerts covered:

  • Weather, Utilities, Police, Fire emergencies
  • Security situations, Intruder Alerts
  • Day-to-day Maintenance Alerts

Security & Targeted Information while Cutting Costs And Mitigating Risk

The ultimate value – ensuring resident safety – was through dispelling of confusion through clear communication and a sense of security by keeping them “in the know and what to do.”

After being deployed across the PCV/ST property for less than a year, the system had a proven track record of:

  • cutting man-hours devoted to maintenance & distribution of old paper notice system
  • a reduction in calls to the Resident Call Center.
  • minimizing legal exposure from falls, inconveniences or interruptions.
  • a rise in apartment occupancy rate due to raised tenant satisfaction and positive word-of-mouth about the complex

At the end of 2007, the Peter Cooper Village & Stuyvesant Town property was sold to Tishman-Speyer Properties for a record real estate transaction of $5.4 billion dollars – nearly double what MetLife had anticipated to make from the sale. The difference that Zephyr’s strategic IT communications strategy had made for Property Management were credited in part to the success of the sale.

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